Facebook just got meta.
On Monday, the company announced it will be rebranding and changing its corporate name to Facebook.
The new name brings Facebook’s name into alignment with the the names of its “Community” and “People” products. “Community” is for Facebook Groups; “People” is for the main Facebook app; and “Facebook.” will refer to products and services that are part of Facebook.
While it looks like Facebook is trying to get people to talk about its new name, it’s also changing some key terms in the Facebook name. The company is dropping “Beta” from the company name, because it “no longer needs to explain its products.”
The new name is Facebook.com. The existing site, which has your home and profile pages, has no direct explanation in the statement on its home page. Instead, you’ll have to go to https://www.facebook.com/to/new-name-facebook/.
The announcement came on a special Facebook page called, “Message From People, On The Internet.” Anyone with an active Facebook account that is posted within 5 miles of them can share a message.
Facebook says it will also make a different “Facebook.”com homepage available for public use. That’s to let people know about the expected new name. The new homepage will highlight privacy and safety tools.
Facebook has been facing intense scrutiny about privacy and how much personal information is shared on its service.